Our friends at Near Future partnered with Swordfish to create CG launch spots for the Kindle Scribe. While our earlier work for the color Kindle embraced a playful, paper-inspired visual language, the Scribe called for a more refined approach. We developed an elegant, minimal aesthetic that reflects the device’s focus on note-taking, productivity, and professional workflows, pairing clean composition and restrained motion to underscore its role as a tool built for serious thinking.