When the call came in from Mad Dogs & Englishmen, we had a feeling it wouldn’t be subtle. The brief confirmed it: produce a live-action spot centered around an 80-year-old skateboarder. Swordfish jumped at the chance. We locked in a skatepark, cast a 40-year-old former pro skater, and after three hours in the makeup chair, transformed him into a convincingly silver-haired legend ready to drop in. The result is a high-energy spot that plays with perception, proving that sometimes age is just another special effect.