The “Parametric” wallpaper that we created for Sony’s UX team was so successful that the company repurposed the design for a number of events, products, and showcases. We were brought on board to translate the signature design to support their marketing efforts, including a 360 degree animated panoramic projection that circled Sony’s CES booth. And for Mobile World Congress in Barcelona, we created a high-res video wall comprised of 196 Sony phones tiled into one animation, which made it into the Guinness Book of World Records at the time.