Our friends at InVision Communications partnered with Swordfish to help unveil ServiceNow’s new brand identity at its annual conference. Tasked with creating an anti-corporate corporate film, we looked to the late, great Colossal Pictures for inspiration, embracing their signature “blendo” aesthetic. The result is a joyful collision of live action, CG, stop motion, cel animation, and whatever other production techniques we could throw into the mix, delivering a launch piece that feels anything but conventional.