Morton Salt “Water Softening”

Swordfish teamed up again with Code and Theory and Morton Salt to create a series of short, web-based teasers spotlighting the benefits of Morton’s patented System Saver II Water Softening Pellets. Designed to make water chemistry feel a little less… chemical, the pieces blend smart storytelling with clean, approachable visuals that highlight how the right pellets keep things flowing smoothly, because even hard water has a softer side.

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Corning "One"

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Zero360 "UX Prototype"