Swordfish teamed up again with Code and Theory and Morton Salt to create a series of punchy, web-based teasers that make the case for pool salt over old-school chlorine. Blending expressive hand-drawn illustration with slick 2D animation in Adobe After Effects, the spots turn a typically dry category into something playful and sharp, proving that when it comes to pools, sometimes it’s better to take things with a grain of salt.