Morton Salt is a brand nearly everyone recognizes, even if it often lives quietly in the background. To re-energize the marketing for its winter Ice Melt line, the company partnered with Code and Theory, who in turn brought in Swordfish to help craft an animated campaign built for colder climates and modern audiences. We produced a series of seven character-driven spots using our hybrid 3D and 2D blendo animation approach, blending dimensional depth with graphic punch to create a playful, memorable winter campaign that stands out long before the first snowfall.