Morton Salt “Dendritic Salt”

Our friends at Code and Theory tapped Swordfish to create a fun, motion graphics–driven animation showcasing the benefits of Morton Salt’s Star Flake Dendritic Salt. Built as a 2D illustrated piece for food manufacturing and processing companies around the world, the film pulls double duty as both a sharp B2B sales tool and a flexible asset for online marketing, proving that even at industrial scale, a little texture goes a long way.

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