Facebook’s Creative Shop tapped Swordfish to develop two custom AR Camera Effects for debut at CES. Working in AR Studio, our Creative Technologists built an augmented reality eyeglasses experience aligned with the “Be the Nerd” mantra, alongside an immersive emoji particle simulation that floods the environment in reactive motion. After completing development, we produced a behind-the-scenes film documenting the process and sharing our perspective on where augmented reality was headed next.