20th Century Fox tapped Swordfish to create a viral campaign for the feature film A Cure for Wellness with a deceptively simple but technically intense brief: recreate a 15-second trailer entirely out of pharmaceutical pills and produce a high-resolution poster using the same method. Over eight focused days of stop-motion animation, we meticulously arranged and captured thousands of pills frame by frame to build the eerie miniature trailer, then translated the technique into a striking mosaic-style poster. Delivered just ahead of the film’s release, the campaign achieved the viral traction the studio was aiming for.